Rory Sutherland

Rory Sutherland is Vice Chairman of Ogilvy & Mather UK and co-founder of Ogilvychange, a behavioral science practice. He co-heads a team of psychology graduates looking for “butterfly effects” in consumer behaviour, small contextual changes that have enormous effects on the decisions people make.

Recent Posts

April 4, 2018 in Business

The Joy of X

As a marketer, I obviously value any opportunity better to understand ourselves and our true, evolved social nature. It is potentially a huge source of competitive advantage and differentiation.
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