Rory Sutherland wants to sell you something. Many things, actually. That’s his job as Vice Chairman of the legendary advertising firm Ogilvy & Mather. But in this interview that I conducted with Rory, he wants to sell you a new economic paradigm based on evolution, which goes beyond both neoclassical and behavioral economics. He also wants you to know that corporations can be a force for good, as long as suitable reputational mechanisms can be brought into play. Learning about economics and business has never been so much fun.

Published On: March 30, 2015

David Sloan Wilson

David Sloan Wilson

David Sloan Wilson is president of Prosocial World and SUNY Distinguished Professor Emeritus of Biology and Anthropology at Binghamton University. He applies evolutionary theory to all aspects of humanity in addition to the rest of life, through Prosocial World and in his own research and writing.  A complete archive of his work is available at www.David SloanWilson.world. His most recent books include his first novel, Atlas Hugged: The Autobiography of John Galt III, and a memoir, A Life Informed by Evolution.

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